MET-Rx needed a way to connect with young athletes and promote their products as catalysts for high performance and superior athletic training.
Through a series of film shoots across the country with elite professional athletes, Futureman was able to capture sports stars telling their stories about training, mental and physical preparation, and how MET-Rx helps them to elevate their regimens.
The content created helped to promote the MET-Rx brand among young athletes and influence the importance of adequate training and planning in a younger generation of athletes.
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